Here’s a question that many people ask … including you! Or you wouldn’t have come across this article otherwise 🙂.
Some feel embarrassed when asking this question, while others go straight to the point. It’s just that there’s a lot of curiosity about this new profession and people want to know more about all the luxury traveling and fancy dinners. You’d think then that bloggers would satisfy such curiosity and be open about what this job really entails. Alas, that’s not the case, those who earn a living from travel blogging are usually very guarded about how they make money.
I, on the other hand, don’t have any qualms in telling you the straight facts!
WHAT DOES A TRAVEL BLOGGER ACTUALLY DO?
By definition, a travel blogger is someone who has a travel blog and uses this “window onto the world” – as I like to define it to me – to share their passion for travel, adventure and the emotions they experience. There is a small difference, however, between those who simply want to make their passion known to others and those who want to turn this passion into a job. I’ve talked about this in my article “How to become a travel blogger?”. If you are interested in the subject, I suggest you read it.
HOW TO MAKE MONEY FROM TRAVEL BLOGGING
To answer this question, it’s important that you first understand the different categories professional bloggers fall into:
Those who only manage their blog and make money from advertising as well as from working brands thanks to the quality of their content;
Those who, in addition to managing their blogs, also dabble as freelance journalists and consequently make money both ways;
Those who have a full-time job (often in the travel industry, but not always) and for whom blogging is a side-hustle;
Those who work already in media and/or marketing.
You now understand that how much money you make depends on a lot of factors. One thing is certain though and I can attest to that, having a blog gives you credibility and helps you get noticed by companies seeking marketing professionals.
HOW MUCH MONEY FROM TRAVEL BLOGGING?
There are different revenue streams in play, for example, you can earn a commission from ad banners placed on your blog. This, however, only gets a tenth of a cent for each click. The best affiliation, in my opinion, is the one with Adsense because it offers different types of ads depending on your needs.
Other revenue streams include the fees a blogger gets when working with brands. An example: the company “XYZ” wants to increase their visibility online, raise their influence and get some links to their website as well. Here’s where the travel blogger comes in.
An influencer (a term I don’t like too much) it’s literally someone who can influence his/her followers, who can be so persuasive that his/her followers will buy the company “XYZ” products.
And how does it work for bloggers? They can either take part in an event or press trip or they can write about a service they have not tried directly but which, according to the information provided, they consider of value to their readers. In this case, the company “XYZ” pays the influencer (who can also be an Instagrammer, a Youtuber etc…) a fee.
In general, the influencer is more professional, produces interesting material, has a greater engagement and therefore can negotiate the fee. Companies still try to get as much visibility as they can for free, it’s up to the blogger whether to accept or not.
Let’s talk numbers. Based on my experience and that of my connections, I can tell you that:
Writing an article and sharing it on social media can pay between €20 and €500. I know, I know, there’s a big difference but the fee depends on several factors, in addition to the blogger’s ability – or lack thereof – to value their work. Yes, I wrote ‘work’ because this is what we’re talking about. Writing an article takes time, time that could be spent making money doing a conventional job. If you were babysitting you’d get €20/€50 per day, so why shouldn’t you expect the same payment if writing an article takes about as much time? To better understand what travel blogging really entails, I suggest you watch my video ‘Behind the scenes: what it’s like to earn €300 per article’.
Taking part in a press trip or blog tour or accepting an invitation from the local tourism authority, can pay between €50 to €300 per day (and perhaps even more, if you’re well established). Even in this case, it depends on the blogger and what is expected of him/her. I assure you that going on a trip is not all fun and games, there’s plenty of work you just don’t see: research, interviews, photos, professional videos, editing, writing, sharing on social media and lots of creativity.
How many readers and followers you have really matter. The first tip I always give to newbies is to think of readers and followers as real people, whether they’re 10 or 100,000. They can engage with you, talk about you and love your work. A blogger is nothing without his/her readers. 🙂
Your stats and reach are key to getting retainer clients.I’ve got a few clients who found me through Facebook and asked me to manage their Facebook pages, in this case, however, it’s not only your experience as a blogger that counts but your studies and education too!
If you have been using your Facebook profile for 5 years posting all about your night out clubbing, your cat and funny quotes … YOU ARE NOT A SOCIAL MEDIA MANAGER! You need to have studied (and not necessarily at a university), be creative, be able to write and create graphics, but also know SEO and personal branding. Essentially, knowing how to put yourself in the company’s shoes! You’ll make mistakes, but don’t get discouraged, persevere and keep improving. Leave your ego behind and always try to learn from the best, overcome your limits and know everything to down to the last detail. Only then, you can call yourself a SOCIAL MEDIA MANAGER. As I’m writing this, I’m doubting if I even am a real social media manager! 🙂
I hope this article chockful of tips and more or less exact figures may have been useful and that, above all, it answered your questions. If not, ask away!